45岁的社群行销大师Gary Vee缔造了许多创业奇蹟，他认为正是因为自己经历了网路从无到有的年代，反而更有抓準网路行销成本的优势。他以一惯的髒话搭配激励人心的言词，堆叠出精彩的演说，让更多中年人相信自身的优势，投身社群行销与品牌经营的趋势当中。Before you read
Gary Vaynerchuck又名Gary Vee，是Facebook独立董事，VaynerMedia的创办人及CEO，身兼多角化的天使投资人与创投者，投资公司包括Facebook、Twitter、Snapchat、Uber、Tumblr、Venmo。被《富比士》评选为排名第一的社群媒体大师，世界500强CMO意见领袖排名第二。WHAT
Gary Vaynerchuck用11个网路平台经营了自己的品牌，并善用这些平台让家族事业成长超过10倍。他的畅销书《我是Gary Vee》受到各界名人推荐，获得美国Amazon网路书店4.7颗星，社群经营类排名第二名。HIGHTLIGHT
「FUCK」就是Gary Vee的说话风格，身为YouTube知名网红的他，总是在影片中以快速果决的话语为观众解惑。用字遣辞也常豪迈使用大量情绪性髒话，有时甚至会直接批评观众无知或自我感觉良好的言论。演讲节录：摘自Gary Vaynerchuck在伦敦的精彩演讲：
How many people over 40 in this room, raise hands? Don't be embarrassed! Be louder about it. Over 40? Fucking go, we still have it. One more time, I wanna see how many hands of 40 and older?
So, so for all the youngsters in this room, the hands that just went up. What the advantage they have in today's business world is we have context of what the world looked like pre-internet. We lived a full childhood pre-internet. We lived life without the internet, and what that did was allow me to context what was possible and how much it cost pre-internet versus what was possible and what it cost post internet.
The reason the prices have gone up is because other entrepreneurs and small businesses (mainly Silicon Valley startups) are pouring enough money in to what is a very simple supply and demand platform. They rose the price, because there's only one feed. If I wanna get in front of my homey here before, if 27 other startups didn't wanna get in there, the cost of getting into his screen was less. Now that there's 28 of us, it's more. That's how Facebook makes money, that's how Google makes money. Supply and demand platforms, basic as fuck.
What is going to happen in the next 10, 12, 24 months is that Evian and Coca-Cola and BMW and Rolex and Puma and Nike and GE and everybody else is gonna wake the fuck up, 'cause they're gonna have no choice, and they're gonna take their 200, 100, 400, 800, and 900 million-dollar budgets and put it into the system. For all of us that it's working for, 'cause it works at $8 a CPM, $8 to get in front of a thousand people, 42 of which act, 17 which convert. That $8 is gonna become $28, where our models break. Attention is like real estate. When Malibu beachfront property or property and buildings in shortage 20 years ago go up for the market, and you buy it at the right price, and then the market changes, you win. The attention on this device and the platforms is gonna change very soon.
My friends, you should leave this keynote right now. Get in the fucking tube; go home; and fucking figure out how to start running ads. I don't mean go home and hire some 26 year-old to run ads for you. I mean YOU! YOU! You have to go home and spend 10 hours reading and watching videos of how to actually run a Facebook ad, how to actually make a picture and video for it, and watch the results, so you taste it. YOU HAVE TO TASTE IT! You have to be a practitioner of it, because it is the lotto ticket of the moment, and everybody is just letting it slide by.
So, what I'm thinking a lot about is how to put you into a position to succeed in content creation, and then figure out how to be great at distributing it. When you get to the distributing part, my friends, you have to respect the context of the platform. I'm watching so many people that are in B2B tryng to win on Instagram, but they're acting like Instagram is LinkedIn. It doesn't matter if you're a lawyer or a financial advisor or you sell concrete, if you treat Instagram like LinkedIn, even though your business is more LinkedIn, you will lose. If you do not respect the context of the room, you will lose. These platforms are rooms. They are rooms. Fuck.
The people that I am most worried about in this room are the ones that are having a great year, because if they're not doing what I'm talking about and they're having a great year, they can only take it with a grain of salt. That becomes their vulnerability.
There are so many people that make ridiculous statements in their own head like, "Gary's awesome and super motivational, but this shit doesn't work in my industry." You're a fucking idiot. Communication works in every industry. Customers attention works in every industry! And the reason humongous companies go out of business all the time in the world is they become audacious that the new technologies don't effect their business. There's nobody in here that is big as the billion dollar companies that are going out of business every fucking year because of the technology shift. So please, on your 20% growth this year or on your cute double-digit massive explosion, please do not become audacious.订阅集资：Mobile上的13堂英文课